India covid-19 pandemic innovations economy India

Business unusual for luxury retailers

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With easing of lockdown norms, we speak to luxury retailers as they prepare to resume business in various parts of the country on the new normal.

The luxury retail market in India is a niche segment that has shown signs of positive growth over the last decade. It has been growing steadily year-on-year.

Although the ongoing pandemic has impacted the economy as a whole but this is one segment that is hoping to discover the benefits in business processes that the lockdown has created.

With strong brand fundamentals, resuscitation of the economy on the horizon and the revival of stores; the luxury retail segment is looking to steer ahead into a brighter future.

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