The home page of British Columbia’s main tourism website still features the province’s classic catchphrase to attract visitors: “Super, Natural British Columbia.” But right under that is a new message: “Explore BC… Later.” Like provincial governments across the country, Premier John Horgan’s B.C.
government is urging people to avoid all non-essential travel, including within B.C.’s own borders. But that’s easier said than done in a province of stunning natural beauty, where people love to get outside and explore.
The lure of the outdoors was particularly strong on a warm Easter long weekend that had some B.C. tourist towns unhappy with the tourists. “There are some people still not getting the message,” said Peter Luckham, chair of