₹3.6 trillion packaged food market. “During lockdown, we saw in-home consumption growing with home becoming the new social hub.
Convenient food products that are high on trust and hygiene along with easy accessibility were key factors for consumers that have contributed to the uptick in demand for packaged snacks," Anshul Khanna, senior director and category head, foods, PepsiCo India, said.
Khanna said in a post-covid era the trend of in-home consumption persists even amid a resurgence in on-the-go and out-of-home consumption of snacks.
The food and beverage firm has stepped up launches including its foray into the premium snacking range with Lay’s Gourmet, Quaker Oats Multigrain and Quaker Oats Muesli.