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Consumption slowdown will be extreme: Albinder Dhindsa

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73% of the people are now ordering online for the convenience and safety of home delivery and not because prices are cheaper than stores At a time most companies are facing a collapse in demand, online grocer Grofers is besieged by a flood of new customers.

Once the peak of covid-19 passes, the company’s monthly order volumes will have risen by 30-35% from pre-covid levels, Albinder Dhindsa, co-founder and chief executive officer, said in an interview as part of Mint’s Pivot or Perish Series.

But a consumption slowdown is under way and will only get worse, he warned, and customers have already started switching to cheaper brands.

Edited excerpts: The lockdown has been in force for nearly two months. How have you pivoted the business in

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