73% of the people are now ordering online for the convenience and safety of home delivery and not because prices are cheaper than stores At a time most companies are facing a collapse in demand, online grocer Grofers is besieged by a flood of new customers.
Once the peak of covid-19 passes, the company’s monthly order volumes will have risen by 30-35% from pre-covid levels, Albinder Dhindsa, co-founder and chief executive officer, said in an interview as part of Mint’s Pivot or Perish Series.
But a consumption slowdown is under way and will only get worse, he warned, and customers have already started switching to cheaper brands.
Edited excerpts: The lockdown has been in force for nearly two months. How have you pivoted the business in