Banff is all about tourism. In fact, almost its entire economy is tourism-based. “The Town of Banff‘s reason for being a municipality is to provide services to visitors to Banff National Park and to support residents who live here to provide services to visitors,” said Jason Darrah, director of communications and marketing for the town.
Prior to the novel coronavirus, about $3 billion in spending in Alberta was generated by the town each year. The total Alberta economic impact from tourism is about $9 billion annually.
Banff is home to Canada’s oldest national park as well as one of Alberta’s youngest municipalities. The town was established in 1990.