COVID-19 pandemic, a villainous character with an active social life is the first thing that pops into her mind.Mr. Covidhead, whose virus-shaped head and malevolent grin made him a popular topic last year, was the centrepiece in ads from the Alberta government where he slow dances at house parties, digs into turkey at a family dinner and even prepares for a night out on the town. ‘Nobody loves a house party more than COVID’: Alberta launches new ad campaign His message is simple: COVID-19 loves gatherings, so Albertans should stay home to avoid it.
The fact that few other ads spouting the same advice have stuck in Bury’s mind speaks volumes about the challenges of government marketing in a pandemic, she and other experts say.Since the.