NEW DELHI : As kirana stores lose market share, a tie up with JioMart may be a potential solution and could be beneficial for the viability of kirana stores.
According to a report by ICICI Securities, despite all the noise, kiranas likely lost 4 per cent market share in March quarter.The kiranas, as they stand today, have a demand-side problem as modern trade, discounters and online are gaining market share and a supply-side problem.JioMart platform offers to retailers greater demand generation from taking the store online and leveraging the existing Jio customer base, the report said.On the supply side, a tie-up with JioMart is likely to benefit the store from analytics-led understanding of the assortment at stores and better cost of.