Diwali is proving to be like no other. Age-old shopping traditions are being tested with covid upen-ding consumer behaviour.For instance, many have taken to buying digital gold this Dhanteras, considered an auspicious time to buy precious metals by many Hindus, wary of visiting jewellery stores during the pandemic.While consumers are hesitant about visiting stores, they are spending more time and money online, a trend that may outlive the pandemic.However, not all shopping trends this year may be permanent.