NEW DELHI: When Delhi’s Gallery Latitude decided to reinvent itself to adjust to the changes brought by the coronavirus, its founder-director Bhavna Kakar had a big challenge ahead of her: how to go digital overnight?
The need to pivot is not just restricted to galleries. At a time, when businesses, small and big, are struggling to make any sales, organisations that offer art and cultural events are trying every trick in the digital playbook to stay afloat.
They are rising to the challenge of quickly adapting to the online stage to stay relevant to their patrons confined to home. “It was challenging since we have never made online catalogues and art videos before," says Kakar, who worked with her team on long video calls to decide how