When Delhi’s Gallery Latitude decided to reinvent itself to adjust to the changes triggered by covid-19, its founder-director Bhavna Kakar had a big challenge ahead of her: How to go digital overnight?
The need to pivot is not just restricted to galleries. At a time businesses are struggling to sell products and services, organizations offering art and cultural events are rising to the challenge of quickly adapting to the online stage to stay relevant to patrons confined to home. “It was challenging, although we had made online catalogues before but never so elaborate nor very detailed walkthrough videos," says Kakar, 41, who worked with her team on long video calls for weeks to decide how their new offerings would look on the gallery’s