NEW DELHI : The Delhi High court on Thursday restrained Zydus Wellness Product Limited to run its Complan television advertisement that compared its health drink with Horlicks.
Horlicks had alleged that it intentionally disparages its health drink. The television commercial (TVC) in dispute claimed that one cup of COMPLAN was equivalent to two cups of Horlicks.
The main grievance of Horlicks with the TVC being for only six seconds and wouldn’t be able to clarify the disclaimer through the voiceover that the serving size of the recommended serving size was different.
It argued that six second is too less a time for anyone to be able to notice this disclaimer on the TVC. Zydus had argued that the intent and effect of the advertisement was to
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