With the coronavirus pandemic still keeping much of the country shut down (to say nothing of the protests taking place across dozens of cities), The Walt Disney Co., in advertising roadshow presentations with marketers, is sending a reassuring message for buyers that may have pulled back amid the pandemic.
In a year where there likely won’t be a traditional upfront or traditional TV season, the company is pitching the breadth and depth of its offerings as well as its storytelling expertise as a safe place to invest their budgets. “Disney has always been there, and always will be,” the pre-taped opening sizzle reel declares in the roadshow. “Forever paving the way to a great big beautiful tomorrow.