"This moment in time is about connection," says Atlantic Records exec Paul Sinclair. "We're all humans suffering through a really gnarly human thing right now." On March 16, when Atlantic Records employees officially began working from home because of concerns about the coronavirus, the label created a virtual notebook so staffers at all levels could suggest ways artists could connect with fans without touring and most other forms of promotions. "Getting our technology straight so people could work from home was the first thing," says Atlantic Records GM/executive vp Paul Sinclair.
Then came the notebook. "We update it every day with ideas from around the company — there are well beyond 150 specific ideas" including content, partners,