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Lockdown easing: Pent up demand for cooling products keeps retailers, firms busy

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NEW DELHI: Manufacturers of air conditioners and refrigerators who lost out on peak summer sales because of the extended lockdown, to contain the spread of covid-19, are now seeing pent-up demand from stuck-at-home shoppers drive sales of coolers, low-priced air conditioners, and refrigerators.

Several retailers and manufacturers partially resumed business earlier this month as India moved to ease restrictions in its fourth phase of the lockdown.

This allowed standalone shops in markets to open up albeit with restricted hours and time-slots. Shoppers have been showing up at stores or logging online to buy white goods, said manufacturers.

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