Top FMCG companies had achieved 50-100% of sales that they did last year during the first quarter, depending on their product portfolio India’s top consumer goods firms saw sales contract in the March quarter as the lockdown led to a disruption in supply chain and closure of stores.
The extent of the contraction in sales, however, depended on the products that these firms sold. The top fast-moving consumer goods (FMCG) companies had achieved 50-100% of sales that they did last year during the first quarter, depending on their product portfolio, said Pinakiranjan Mishra, sector leader, consumer products and retail, EY. “Companies with a portfolio of health and sanitization products, food and other essentials would definitely perform