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E-commerce firms peg recovery on curated sale events

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Bengaluru: E-commerce firms including Flipkart and Amazon India are offering curated sale events for customers on their platforms, in a bid to clear old inventory and push up sales volumes, which took a big hit during the two-month long covid-19-led lockdown.After the lockdown, Walmart-owned Flipkart kicked off its first sale event ‘Big Saving Days’ on 23 June.

The five-day sale covers electronics, appliances, furniture, fashion, mobile phones, home essentials among others, offering discounts up to 70% on different items.For e-commerce firms, a large part of their gross merchandise value (GMV) continues to be focused on smartphones, consumer electronics, apparel and large appliances.

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