Projections of a near-normal monsoon and migrant exodus seen as positives for the sector NEW DELHI : With scores of migrant workers returning home, a slew of reforms by the government, and projections of a near-normal monsoon, could help India’s top fast-moving consumer goods (FMCG) companies clock better sales in the rural market.
Speaking at the Mint Pivot or Perish webinar on ‘FMCG in India: Bridging the digital gap’, executives of top companies, such as Nestlé India, Marico Ltd, Metro Cash and Carry, and Adani Wilmar, said they expect rural demand to hold up, going forward, while the bottom of the pyramid in urban markets is expected to suffer from acute distress with rising job losses and pay cuts shrinking their appetite to spend on