covid-proof for future. Edited excerpts:What are the learnings covid-19 brought to Asian Paints? Covid-19 has revolutionized the whole area of thinking and taking care of all stakeholders.
It has provided a direction on how to be a responsible and caring brand and empathize with all stakeholders like retailers, influencers, vendors and consumers.
It has thrown a whole new angle on how to keep employees engaged and motivated, especially when they go through the uncertainties and anxieties of dealing with the new normal.
There are new lessons in marketing from the point of keeping the brand saliency high using ingenuity in social media, digital forays and even conventional models.