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Google launches insights tools for travel industry

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NEW DELHI : Google on Monday announced the launch of a dedicated website that provides demand trends to travel sector participants including hotels, travel startup, and booking agents.

Called Travel Insights with Google, the website is aimed at helping the sector better understand the pent-up demand and leverage insights from key data led tools for businesses to position themselves for recovery.These trends will be based on user search data on the tech company's search engine. 'Destination Insights' tool will give a clear picture of the top sources of demand for a destination, and the destinations within countries that travellers are most interested in visiting.

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