NEW YORK – Grammy producers avoided the Zoom awkwardness of other pandemic-era awards shows and gave music-starved fans performances by the industry's biggest stars.
And viewers still stayed away. CBS' Grammys telecast reached 9.2 million — television and streaming — viewers Sunday, the lowest number on record and a precipitous 51% drop from last year, the Nielsen company said.
That followed the Golden Globes' 63% decline in ratings a few weeks ago and record low ratings for the Emmy Awards last fall.
That's enough for television executives to worry about whether this is just pandemic-related or if they can no longer depend on these traditional attention-getting events.