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How Spotify Is Focused on Playlisting More Emerging Independent Acts During the Pandemic

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www.billboard.com

Editors are consciously programming more up-and-coming acts onto playlists like Chill Vibes, which is seeing a swell in listeners.

As of writing, the top half of Spotify’s Chill Vibes playlist includes “Sola,” a pillowy, bilingual song about attachment by Nina Cobham.

Keep listening and you’ll come across the crooning, guitar-backed “moonlight” by dhruv and meditative, airy “peas” by boylife.

All three artists are relatively unknown, with only two or three total songs in each of their Spotify catalogs. But they have one thing in common: They have been consciously programmed onto Chill Vibes by Spotify editors hoping to give emerging acts a boost as the playlist sees a swell in listeners amid the coronavirus pandemic. “Once quarantine hit

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