With physical stores closed amid lockdown, many jewellers are focusing on online route to cater to Akshaya Tritiya demand for gold.
Purchase of gold on Akshaya Tritiya, which falls on April 26 (Sunday) this year, is considered auspicious. Traditionally, sales on Akshaya Tritiya range from 20 tons to 25 tons, representing about 4% of the country’s total annual consumption, says rating agency ICRA.
But this year due to lockdown-related restrictions sales are set be hit significantly, particularly in rural areas. Though the delivery of non-essential goods is not allowed by the government currently, jewelers are offering consumers the option of locking in their products on the day and taking them home on a later date.