IDRIS Elba is set to show his softer side - by launching a beauty range. The award winning actor has applied for permission to sell dozens of health and beauty products under his lifestyle brand Sable Labs and podcast Coupledom - both of which he runs with wife Sabrina.
The applications were made at the Intellectual Property Office in January, under the name of his top UK firm IE7 Holdings Limited - through which he also runs a music business, clothing company and performing arts firm.