In The Style has faced backlash after fans accused the brand of profiting from the death of George Floyd. The online fashion boutique - which frequently uses celebrities like Jacqueline Jossa and Saffron Barker to front its campaigns - came under fire when it promoted a new t-shirt with plans to donate 100 percent of profits to a charity fund in George's name.
George died while being arrested in Minneapolis last week, with a cop kneeling on his neck while he struggled to breathe. His death has sparked widespread protests across the US and in the UK, which in America has been met with violence by police and military forces.