ORLANDO,Fla. – Instagram has upped its fundraising game by allowing people to donate as they watch a live broadcast, among other updates to their donation features.
These updates have been rolled out during the coronavirus pandemic as the platform has seen a surge in user activity during global stay-at-home orders.
The newest feature is Live Donation. To start a Live Donation, users would have to open the app and tap on the camera icon top left, select the live option at the bottom of the screen, choose Fundraiser and then select the nonprofit organization the user would like to raise money for.
Essentially, users are starting a broadcast with the intent to collect donations for a cause. Funds raised from the Live Donation feature will go