NEW DELHI : Following the easing of lockdown restrictions, advertising spends saw a gradual recovery with companies, markets and malls opening up for business.
Led by television, ad spends grew 20% in June from last month, primarily helped by fast-moving consumer goods (FMCG), e-commerce and smartphone firms.However, the complete washout of the crucial first quarter, which is typically dominated by advertising around the Indian Premier League cricket tournament and summer products, will significantly impact the overall Indian advertising expenditure for 2020.According to media buyers’ estimates, Indian advertising, which was expected to touch ₹75,000 crore this year, will remain either flat or slide below last year’s of ₹67, 000.