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IPL to lose big if Chinese brands cannot advertise

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₹1,320 sponsorship deal money is at stake. Besides this, there could be a loss of over ₹500 crore of on-air advertising by multiple Chinese firms.Vivo had been paying ₹440 crore annually to Board of Control for Cricket in India (BCCI) as five-year long IPL’s title sponsorship fee since 2018.

It also invests heavily on television advertising and dealer engagement/offers estimated to be around ₹150 crore during the two-month long T20 tournament.

The tournament, which has been postponed due to the coronavirus outbreak, is expected to be held in October-November.Apart from Vivo, a bunch of Chinese smartphone brands also invested heavily in the tournament.

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