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Is it insane to start a business during coronavirus? Millions of Americans don’t think so

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The BakerNecessity motivated Ms. Schneider’s gamble. She graduated from college in May, and wanted to work as a worship leader in a church before bans on in-person services scuttled her plans.

When a popular coffee shop in town shut down, she decided to reach out to the previous owner to inquire about purchasing the business. “It was way out of my price range," she said.Renting the commercial space, however, was much more affordable: just $350 a month.

So, she decided to chase her dream of opening a bakery. Ms. Schneider took about $8,000 from her personal savings to finance the startup costs and secured the inexpensive lease in August.

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