Institutional racism. Economic inequality. Systemic police brutality. They're heavy concepts for most consumers, even those eager to support minority-owned businesses in this current climate of protest.
But as the nation recoils from George Floyd's death at the hands of a Minneapolis police officer, those directly involved in ending racism say it's no longer enough to simply "buy Black or brown" — #woke shoppers need to understand why their purchasing power truly matters. "This is a moment for people, especially white people, to understand the value of Black businesses," explains stylist Jason Bolden, a favorite of Taraji P.