NEW DELHI: ITC Ltd on Thursday said it has partnered with direct selling company Amway to distribute a new range of fruit beverages under the B Natural brand.
The beverage, B Natural +, available in two flavors and priced at ₹130 (for 1 litre), has been developed by ITC’s Life Sciences & Technology Centre.
The range will be retailed through Amway’s network of direct sellers or entrepreneurs that also sell the American company’s range of Nutrilite health supplements in India.
ITC that sells brands such as Yippee! noodles, Bingo! Chips and Sunfeast biscuits will leverage its wide FMCG distribution network to sell the fruit beverage across modern trade format, general trade stores and e-commerce websites, the company said in a statement.