Jane Fonda and Lil Nas X are fronting a new environmentally-conscious campaign for Gucci.Released on Tuesday, the marketing imagery for the Italian luxury label’s first sustainable line, Gucci Off the Grid, was shot by photographer/director Harmony Korine with creative direction from Alessandro Michele and art direction by Christopher Simmonds.
For her photoshoot, Fonda is seen posing in front of a wooden treehouse set within a cityscape while wearing an off-white suit and carrying a yellow tote bag.
And while the Hollywood icon recently pledged to stop buying new clothes, she insisted the campaign aligns with her devotion to promoting environmental causes, such as her Fire Drill Fridays demonstrations. “Demand that your government.