Jeffree Star is reacting to backlash. The 34-year-old Jeffree Star Cosmetics mogul posted a video on Wednesday (May 20) addressing criticism he received for releasing an eyeshadow palette called Cremated, which some felt was insensitive amid the pandemic. PHOTOS: Check out the latest pics of Jeffree Star In the video, Jeffree addressed the makeup developing process and his intention. “It takes months and months, sometimes a year plus, to make a product.
There were some people saying ‘Jeffree, it’s a little weird timing, there’s a lot going on in the world’…for me, this is art, and I never come from a negative place, you guys,” he explained. “My own father who passed away, and my two dogs who passed away last year were cremated, and it is a
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