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Jewellers push WhatsApp orders and online offers amid dull Akshaya Tritiya

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Retailers said they witnessed traffic on their websites, and received some bookings at a time when the country is adhering to a strict country-wide lockdown New Delhi: India’s lockdown dampened sales of gold and gold jewellery on the festive occasion of Akshaya Tritiya even as some top jewellery retailers said they witnessed traffic on their websites, and received some bookings at a time when the country is adhering to a strict country-wide lockdown.

To be sure, Akshaya Tritiya is an important occasion for gold retailers across the country—as people buy gold to celebrate the annual spring festival.

With stores shut around the country this year and retailers dealing with an otherwise damp consumer sentiment, some of them to online stores to

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