Bonnie Henry Adrian Dix covid-19 Coronavirus Bonnie Henry Adrian Dix

‘Kind, calm and safe’: Catch phrases one key to B.C.’s success managing COVID-19

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Be kind, be calm and be safe (first two round results: 96%, 94%) versus stand together in our pandemic, while staying apart (92%, 70%).

Two Dr. Bonnie Henry phrases used at high frequency. #bcpoli #covid19BC— Richard Zussman (@richardzussman) June 13, 2020Dr. Henry debuted the “Be kind, be calm and be safe” line on March 17.

Since then she has used the phrase 45 times.But Dr. Henry isn’t alone in her determination to repeat herself.Adrian Dix has used the term “100 per cent all-in” 39 times during the regular media updates on the pandemic.Lilly says the key to strong health communications are simple messages that are memorable and elicit an emotional reaction.“Repeat, repeat, repeat.

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