Lounge story last week explored the concept of revenge buying, stemming from intense pent-up demand. Now, with the lockdown being lifted in phases, retail therapy seems to be making a strong comeback, with lingerie as a best-seller category.“Our understanding is sales of outerwear have slowed down compared to intimate wear," says Vivek Mehta, CEO, MAS Brands India Pvt.
Ltd, which owns Amanté lingerie. But Mehta does expect this rise to plateau in the next couple of months as life returns to some form of normality.Brands say online shopping carts are loaded with essentials such as sleepwear, especially twin set packs of T-shirt and pyjama (or shorts), non-wired bras and basic knicker packs.
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