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Lockdown impact: Casual footwear, apparel find takers offline and online

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NEW DELHI: Stuck at home, Indians are ditching fashion and formal wear for filp flops and tees. Online and retail stores are seeing a rise in purchase of casual slippers, t-shirts, shorts, and tracks, and even innerwear as uncertainty shrouds the office goer’s return to a '9 to 5' routine.

With the pandemic disallowing socialising, shoppers are also preferring comfort wear over pricey labels. Brands said they are expanding their work from home collections and promoting ‘business casuals' for those who are busy making appearances on Zoom calls.

Most retailers, who have started opening stores or selling non-essentials online, said the demand is largely need-based for essential apparels.

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