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Lockdown: Streaming services innovate to keep content flowing

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NEW DELHI: With the disruption in production owing to social distancing during covid-19, Indian video streaming companies have been innovating over the last two months of lockdown to keep the content pipeline going as people stay indoors.

While American companies such as Netflix and Amazon Prime Video have the advantage of tapping into their global libraries, local platforms have acquired content, shot shows remotely and finished post-production on projects that had already been shot.

ZEE5, the OTT platform owned by Zee Entertainment Enterprises Ltd managed to launch 11 new original shows and movies amid the lockdown that were shot prior to it, and is ready with new offerings such as Bhalla Calling Bhalla, Never Kiss Your Best Friend

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