The hashtag 'Lululemon insults China' was viewed 204 million times on China's Weibo platform by Tuesday afternoon, with some commentators demanding a boycott of the apparel brand Hong Kong: Canadian exercise apparel brand Lululemon issued statements on Tuesday apologising for, and distancing itself from, a T-shirt design promoted by one of its art directors that triggered outrage and accusations of racism online.
The hashtag "Lululemon insults China" was viewed 204 million times on China's Weibo platform by Tuesday afternoon, with some commentators demanding a boycott of the brand.
The furore started on Sunday, with an Instagram link posted by the Lululemon official, Trevor Fleming, that promoted the sale of a T-shirt on the website of