For the first time in a decade, M&M’S is expanding its iconic crew with the introduction of a new character - Purple - a permanent addition as the brand seeks to use the power of fun to help more people feel they belong. (Credit: Mars, Incorporat NEWARK, N.J. - For the first time in a decade, a new M&M’s character is making its debut and joining the iconic candy cast.Mars, Inc.
introduced the Purple M&M’s character Wednesday. The company said her purpose is to represent acceptance and inclusivity.
She’s also known for her self-expression, self-awareness, authenticity, and confidence.RELATED: Lil Nas X, M&Ms release limited edition candy packs"Mars is thrilled to debut the newest member of the M&M'S cast of characters to the world.
There is so much about our new spokescandy that people can relate to and appreciate, including her willingness to embrace her true self.