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Minimal Resources for Marketing? How to Bootstrap Your Business to Get Customers

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addicted2success.com

A commonly accepted meaning for “bootstrapping your business” involves building a business from scratch without investors or with minimal external capital.

But opening your business without external investment only scratches the surface. For example, bootstrapping also encompasses all that it takes to get the word out about your business.

Marketing without an advertising budget is true bootstrapping. Today we have the luxury of social media, and it certainly can have a huge impact when marketing a new business venture.

However, if you’re in a service industry such as mine, it often won’t reach your target market. And honestly, in 2003 when I started my company, there were no platforms on which to advertise.

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Aaron Sorkin calls Biden dropping out of presidential race a ‘West Wing’ moment as cast visits White House
With President Joe Biden away from the White House, it was left Friday to another man with Oval Office experience to stand at the front of the Rose Garden and give a rousing call to service.Martin Sheen and others from the cast of “The West Wing,” the hit drama about a liberal president and his staff, were invited by first lady Jill Biden for an event to mark the 25th anniversary of the show.Sheen exhorted the crowd to find something worth fighting for, “something deeply personal and uncompromising, something that can unite the will of the spirit with the work of the flesh.”His voice and hands rose, his cadence matching perfectly that of President Jed Bartlet, the character Sheen played for seven seasons.“When we find that, we will discover fire for the second time, and then we will be able to help lift up this nation and all its people to that place where the heart is without fear, and their head is held high,” Sheen said.“The West Wing” remains a favorite of many who now work in Washington, both liberal and conservative. Among those spotted in the Rose Garden were House Foreign Affairs Chairman Michael McCaul, R-Texas, and Joe Walsh, once a tea party-aligned Illinois congressman who is now a sharp critic of former President Donald Trump and supporting Vice President Kamala Harris.Asked to name his favorite character, Walsh replied, “I’m partial to Martin Sheen because I want to be president one day.” (Walsh ran and lost a longshot Republican primary challenge to Trump in 2020.)It was clear in the speeches and the party’s touches that at least a few “West Wing” fans work in the White House.There was the US Marine Band playing the opening notes to the show’s theme as Biden and the cast walked out.
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