DENVER – The “ My Cause My Cleats ” initiative has really established a foothold in the NFL. Five years ago, about 500 players participated in the inaugural campaign, marking the first time players could wear custom cleats during games without facing fines.This year, more than 1,000 players took part, wearing their calico cleats during Week 13 games to raise awareness and funds for various causes.
Some players whose teams were on the road last week can wear their cleats at home this weekend. Afterward, they'll be auctioned off to benefit those causes.Showing off their stylish shoes and highlighting the causes they’re passionate about has become something players look forward to every December, said Broncos outside linebacker Bradley Chubb,.