One of the unintended benefits of the Covid-19 lockdown was spurring artist creativity. For Dominican singer Natti Natasha, it meant creating music and, for the first time ever, directing a music video -- for her new single, “Que mal te fue” (You Did Badly), released June 5.
Natasha, who spent her lockdown in Puerto Rico, played around with penning a light-hearted song, one about a philandering boyfriend that goes after another girl, just to come back with his tail between his legs. “I did a preview, I posted it on my social media, saw the reaction and thought: Maybe this is what people want," Natti Natasha told Billboard in the above video interview this week. "They want a song where they can feel something positive.