Use of Netflix, YouTube and other streaming platforms has exploded in Southeast Asia during the the lockdowns caused by the coronavirus pandemic, according to a report from Media Partners Asia (MPA).
The uptick in online video consumption in the diverse Southeast Asian region is in line with growth trends identified in North America during the pandemic — only more so.
Time spent on streaming platforms in the U.S. grew by 34 percent in the first two weeks of March, according to Nielsen. In Southeast Asia, total streaming time over mobile phones, the most popular means of consumption in the region, grew by 60 percent from Jan.