NEW DELHI : Indians have turned to old, nostalgic offerings across the media and entertainment sector to cope with the covid-19 pandemic this year.
While re-runs of mythologicals Ramayana and Mahabharat on Doordarshan dominated the first half, repeat airings of TV soap Saath Nibhaana Saathiya have been topping BARC Hindi GEC (general entertainment channel) category ratings in the recent past even though fresh content is available.
At 13.3 million AMAs (average minute audience), the show ranked higher than Zee TV’s hugely popular Kundali Bhagya last week.
AMA is defined as the number of individuals of a target audience who viewed an "event", averaged across minutes.Further, web shows such as Panchayat (Amazon Prime Video) and Scam 1992.