Flying in economy has always been an unpleasant experience but this new seat design could revolutionise air travel by allowing all passengers to lie down.
For those lucky enough to have visited far flung countries around the world, it's fair to say that the plane journeys in economy don't make the highlight reel.
Cramped into a seat and jostling for elbow space, any attempts at sleep are fraught and many conclude it's a better use of time to watch another film instead.
But this could be about to change thanks to a smart design which sees two tiers of seating across a plane. This allows all passengers to enjoy a seat bed they can lie flat on, which makes for a much more relaxed trip.