consumer goods companies on Wednesday said buying trends that emerged in the aftermath of the pandemic such as a shift to online shopping and a surge in demand for packaged foods and hygiene products will continue for now, albeit at moderated levels.For makers of fast-moving consumer goods certain categories, especially branded snacks, soaps, immunity boosters, sanitizers, cleaners, staples, grew disproportionately.
However, with mobility improving following the unlocking of normal and economic activities and easing of consumer anxiety about the disease, some categories are likely to experience moderation in growth.Also Read: A silent crisis is creeping up on India’s retail borrowersCategories apart, consumers also changed the way they made.