the team called “a new name and design approach that will enhance the standing of our proud, tradition-rich franchise and inspire our sponsors, fans and community for the next 100 years.”After 87 years as the Redskins, Red Tails, Red Clouds, Red Wolves and Hogs are among the betting favorites for the new name.
The organization is working quietly to try to roll out a fresh moniker and logo in time for the 2020 season.Sports business and marketing experts consider feedback from fans, endorsements from current players and alumni and on-field success as three crucial elements no matter what the new name winds up being.“The mere fact that they’re changing the name is going to elicit some backlash, and they need to be ready for that and be.