NEW DELHI : Radio consumption by teenagers in India has increased significantly after the spread of the coronavirus pandemic.The Association of Radio Operators for India said teen segment listenership and engagement has gone up significantly according to post Covid -19 RAM research.
According to post Covid -19 RAM research, teen segment listenership and engagement showed 72% growth in TSL (time spent listening) in Kolkata; 50% in Mumbai, 35% in Delhi and 34% in Bengaluru.A research by AZ Research PPL in April 2020 for top 6 metros had indicated that 82% of population (22% increase) had tuned in to FM Radio post Covid -19 with a significant increase in listening time ( 23% increase).