NEW DELHI: The massive popularity of Doordarshan’s old classics is being driven by younger audiences who are turning to them to keep themselves engaged during the covid-19 lockdown.
While 22% of kids are watching Ramanand Sagar’s 33-year-old Ramayana with their grandparents or a senior at home, 25% of them are tuned in to the other mythological epic Mahabharat.
Duplication of audiences for Ramayana is the highest among all Hindi GEC (general entertainment genre) shows, 73% of audiences move from one episode to another while 83% go from one week to another.
The findings are part of the fourth report by television viewership monitoring agency BARC (Broadcast Audience Research Council) and data measurement firm Nielsen on TV viewership and