Also Read | How hunger came back to haunt IndiaSlurrp Farm plans to deploy the funds raised for product innovation, marketing, and increasing inventory to cater to the increasing demand.
The brand is also looking to strengthen its team and fortify direct-to-consumer channel.“We wanted to bring onboard institutional investors who truly understand the need for inflection and real change in the health food market.
We have been in touch with Fireside since the very inception of our journey and this is the right time in our journey for us to seek growth capital.
They have the DNA, tremendous insight, and proven history to help grow challenger FMCG brands like us," said Shauravi Malik and Meghana Narayan, co-founders, Slurrp Farm.Malik and.